Quality, Innovation and Convenience behind Congalsa's brand Ibercook Fun Food
SEPTEMBER 3, 2020
Congalsa continues with the expansion of its range for retail, based on the quality of the ingredients, the innovation on recipes and production processes, and designed to adapt to household's new lifestyles.
The new era of pre-cooked foods, perfect to bake
Congalsa is immersed in the launch of new products for its own brand, Ibercook Fun Food, a range of products that is committed to new and better foods to enjoy at home. The new range is made up of dishes that are well known to consumers, with improved recipes that allow them to be cooked in the oven to reduce fat consumption and guarantee a balanced and healthy diet.
In addition to some of the most popular products of the company, such as egg-battered hake fillets, made with MSC labeled hake, or oven bake turnovers, there are new proposals influenced by restaurant trends, street food and international flavors. New curry chicken mini spring rolls, pizza or tex mex turnovers and the Cajun touch of the crunchy prawns, stand out. "At this particular time, when home consumption is rising, we want to offer consumers the possibility of experimenting with different flavors and easy and healthy recipes".
The range will also take into account key moments of the season such as Christmas, including the launch of products designed for more special occasions such as shrimp tempura or salmon&dill tempura bites.
The commitment to quality aims to be the hallmark of Ibercook Fun Food, the reason why Congalsa works with its own R&D team to improve recipes and select the best raw materials. "We want to revolutionize the precooked category so that consumers can find healthy solutions adapted to their lifestyle".
The development of the Ibercook Fun Food product range is based on the analysis of market trends "We look at the evolution of eating habits and the convenience key factor, two areas where frozen foods have a large capacity to add value to the consumer".
A new website for a digital consumer
The lounching began with the publication of a new product website, ibercookfunfood.com, available in Spanish and English, on which discover all the brand's news. The redesign presents a more informal and playful look, that will be the key to communicate in both packaging and promotional actions, with the focus on targeting a younger consumer. "This is an increasingly regular buyer of frozen category , who is looking for healthy, easy and convenient food mainly, but also concerned about making more efficient purchases, reducing food waste and getting unbeatable value for money".
Social networks will be fundamental in Ibercook Fun Food's communication plan, helping consumers discover the benefits of including frozen products in their shopping cart and how they can enjoy recipes from an expanding range of products, at home.